Pick an Agent and Price

While it is possible to price and sell your home without an agent, this is one of the largest and most important decisions you will ever make.

How to Select the Right Listing Agent: Good agents strive to continuously improve themselves.  Ask about their credentials and education.  Only agents who are members of the National Association of Realtors can call themselves a REALTOR.

Other Important Questions to Ask a Potential Agent:

  • Look for a full-time agent who has sold a number of properties similar to yours.
  • Ask for a list of homes they’ve sold and references.
  • Interview a few agents.  Are they familiar with your neighborhood? What do they recommend you do to prepare your home?
  • Find an agent who is tech-savvy: today’s transactions move at internet speed.
  • Ask how much time the agent will have for you, and if they have a licensed assistant: successful agents often are the most efficient and can afford to have extra help.
  • Ask the agent for their marketing materials.
  • Complex issues will arise over the course of selling your home.  You should feel comfortable that your agent is willing to explain everything to you until you understand clearly.


What is Your Home Worth?  Has your home appreciated? 
Do you know what it is worth?  Pricing your home accurately is one of the most critical decisions you will make.  On their own, most people tend to overestimate the value of their home.  An overpriced home will languish on the market, and worse, may even be actively shown to make other homes seem like a better value.  As an experienced real estate agent, Lu looks at dozens of homes everyday and knows what comparable homes sell for.  When Lu suggests a price, it is an informed decision and, generally, within an accuracy range of a couple of percent, the outcome is favorable.

How Are Agents Paid?  Real estate agents don’t get paid until you have successfully sold your home: typically they are paid a percentage of the real estate’s final selling price.  The commission will depend on the type of property you are selling, the anticipated sales price, the type of agent you hire, and the level of services they provide.  The commission is generally split between your listing agent and brokerage agency and the agent representing the buyer and their brokerage agency.  Keep in mind, as your listing agent, Lu will pay for all the costs of marketing your home.

Why Choose Lu?  When Lu lists a home, she immediately sets in motion a complex and tech-saavy marketing plan to broadcast the availability of your home.  Lu will notify all agents in Southern California through an electronic brochure.  She advertises your home in the newspaper and online, sends out postcards to over 3500 people in the area announcing your home, and makes sure your home has maximum exposure in all real estate areas.  Lu has spent almost twenty years buliding her business and she has perfected the art of selling homes.  Lu know what catches buyers’ eyes and she know how to market your home.  She is hired repeatedly by past clients who value her knowledge, experience, professionalism, and personality.